What’s Your Favorite Song?
You do have a favorite song, right? Well, almost immediately some sort of memory comes to mind. Does it remind you of a specific time of your life? Does it remind you of a vacation or a person? Some of...
View ArticleThis Company Will Treat You Like Family
I enjoy writing blogs. I enjoy it when people read them and send me comments on them. This is not your typical blog. Yesterday was National Siblings Day. I wasn’t sure what this meant. I didn’t know if...
View ArticleA CRM That Will Work For You Even When You Don’t Want To
Are you one of those people who like flashy cars, exotic pets, and the most up to date fashion? I am not. (Yes I am, but for the sake of this blog, let’s pretend). Let’s cut through the chase. Soffront...
View ArticleDrink the Soffront Kool-Aid With the ‘Koolest’ CRM Software Available
When you were a kid, did you have a Kool-Aid stand? In my hometown of Chicago, Illinois, Kool-Aid was an everyday staple; especially in the summer months. In reality, it is just colored, flavored sugar...
View ArticleIs a Cloud Based CRM or On-Premise CRM Better?
Do you know how many Customer Relationship Management (CRM) systems are out in the world today? There are probably thousands, maybe in the hundreds of thousands. There are CRMs for massive corporations...
View ArticleHow Does Customer Relationship Management Work?
What is Customer Relationship Management (CRM)? How does it work? What does it do for me? These are all great questions. It will take a little explaining to answer them. First, let me tell you what a...
View ArticleWhat is the Most Useful CRM Software for a Small Business?
If you ask what the most useful CRM software for a small business is, then you’ll get a million different answers. However, opinions shouldn’t really matter unless you have some useful facts to back it...
View ArticleMake Sure Your ‘Help’ Option is Truly Helpful
The ‘Help’ or ‘Support’ section in most applications tend to have an uncanny ability to not ‘Help’ me in any way or form. I’m sure you folks out there have experienced this and can share my pain. It...
View ArticleEducating Customers is Just as Important as Gaining Customers
There are obviously many things that need to be done when running a business. Chief among those tasks is to get customers to buy your product. Many factors come into play with growing a customer base...
View ArticleChanging to a Cloud Based CRM Could be the Best Business Decision You’ve Ever...
Technology as a whole can be a big, scary world. I know a lot of people are hesitant to make changes because they fear technology. They don’t fear it to the extent of watching a terrifying horror...
View ArticleDon’t be the Last One to be Without a CRM Platform
Are you one of the organization’s without a Customer Relationship Management platform (CRM)? If so, your business could be missing out on some incredible benefits and profits. That is no bueno! A CRM...
View ArticleDo You Use the Right System for Your Business?
This may seem like a clear cut answer, but is it the most educated answer? These days a lot of people do research on products before they make a purchase. Some people are impatient and will just get...
View ArticleWhat is a Customer Relationship Management (CRM) System?
Customer Relationship Management (CRM) System is a piece of software that manages a company’s interactions with customers and/or potential customers. According to a Sweeny Group definition, “CRM is all...
View Article4 Important Reasons You Should Use a CRM Solution
Organization, data analytics, marketing, and customer service are four reasons you should be using a CRM solution. You can get by using only excel and a couple other methods to organize customers,...
View ArticleWhy Excel is the Worst CRM in the World
Maybe it is a little unfair to say Excel is the world’s worst Customer Relationship Management (CRM) System because it technically is not a CRM. Why is Excel it the world’s worst CRM then? Well,...
View ArticleThree Essentials to Boost Revenues
One of the best ways to measure how efficient your business can be is to compare its revenues to that of its expenditure. If this difference is low profit, the business may not be growing. Applying...
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Utilizing Your CRM
One of the most common things we hear from our client is, that they are not utilizing their Soffront CRM software. Is this you??? The next question is, why not? CRM software is a must-have for...
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How To Turn Leads into Prospects
10 seconds is what it takes for a customer to change their mind, a little longer to shift their loyalty. In such an eccentric scenario it is important for businesses to forge a strong relationship with...
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Top 3 Latest Trends in Marketing Automation Software in 2018
Customer Experience: In 2018, customer experience will be instrumental in driving the marketing automation software market. The recent shift in the trends of markets has forced the companies to develop...
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Top 4 Features of an Online CRM
What is CRM software? CRM is defined as the tool to view all your customer information from one central place. It helps you to nurture relationships with customer and prospects to trigger sales and...
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